Game-based learning (GBL)

El aprendizaje basado en juego (ABJ) es una metodología que utiliza dinámicas, elementos y mecánicas de juego en los procesos y actividades formativas el ámbito profesional, con el fin de conseguir mejores resultados en la gamificación.

The secret formula for motivation 

Play to Learn, Play to Motivate, and Play to Modify behaviors.

Qué ofrece la gamificación ABJ frente a la formación tradicional

Why game-based learning?

Role Play

gamifiación roleplay abj

Game-based learning (GBL) stands out as an effective and less stressful methodology compared to roleplay dynamics, especially important in sales force training. This technique reduces anxiety and rejection, promoting active and creative participation. Unlike roleplay, which can intimidate some participants, GBL fosters a playful and relaxed environment that stimulates innovative thinking. However, it is crucial to recognize the importance of roleplay activities in sales team training, as they provide essential hands-on experiences for handling real sales and negotiation situations, thus allowing for more comprehensive and effective preparation.


Handling objections

objeciones ABJ

Game-based learning excels in developing communication and argumentation skills to handle objections compared to traditional methods. This technique transforms learning into a more interactive experience, encouraging active participation. Participants practice communication and argumentation skills in simulated and safe scenarios, promoting information retention, creativity, and critical thinking. Unlike conventional methodologies, GBL creates a dynamic and participatory learning environment, enhancing effectiveness in handling objections.

Clinical cases and patient management

The implementation of Game-Based Learning (GBL) methodologies in clinical sessions offers an innovative and effective way to engage healthcare professionals in training. Through this technique, concepts and clinical situations are presented in an interactive and playful format, fostering greater participation and commitment. Healthcare professionals, accustomed to more traditional training formats, often appreciate and respond positively to these novel approaches. By participating in games specifically designed to simulate real clinical challenges, they not only enhance their understanding and practical skills but also enjoy a more dynamic and stimulating learning experience, contributing to a more enriching and efficient educational environment

Scientific meeting

reuniones ABJ

The introduction of Game-Based Learning (GBL) methodologies in Consensus Meetings or Advisory Boards represents a revolutionary and effective approach to increase participation and engagement of professionals in the scientific field. By transforming conventional sessions into interactive and engaging experiences, this technique allows for addressing important scientific debates and topics in a playful and dynamic manner. It is particularly valued by experts accustomed to more traditional formats, as it offers a new perspective for discussion and collaborative analysis. In these GBL-based Consensus Meetings or Advisory Boards, participants delve more deeply into the topics discussed, fostering creativity, critical thinking, and effective collaboration. This approach not only enhances the quality of consensus and decisions made but also enriches the learning experience and ensures greater retention of knowledge and its practical application in their respective areas of specialization.

Knowledge assessment

evaluaciones ABJ

Game-based learning represents an innovative methodology in knowledge assessment, offering significant advantages over traditional exams. This technique notably reduces the level of stress associated with assessment, as participants engage in playful activities rather than facing conventional tests under pressure. By transforming assessment into a more engaging and dynamic experience, not only does it foster greater motivation among learners, but it also facilitates a more precise and holistic measurement of their understanding and skills. Game-based learning allows for a more effective and less intimidating assessment, making the process both educational and stimulating