Solutions · Materials
Medical education, marketing and detail materials
Educational, promotional and detail materials that work: clear, visual, scientifically rigorous and adapted to the profile of each professional. The area our clients ask about most.
Visual scientific materials for medical education
01
01 · The problem
Pharmaceutical communication people actually remember
A good product is not enough if the message does not land or does not stick. We put all our content at the service of campaigns and materials that connect with the clinician, the rep and the patient, with brand consistency from strategy to the last piece, and with the creativity the industry rarely allows itself, without giving up scientific or regulatory rigour.
02
02 · What we do
From CRM to congress, one voice
A good product is not enough if the message changes with every channel. We work the whole communication chain — campaigns, detail aids, scientific design and patient support programmes — so the rep, the congress and the patient all receive the same story.
Every piece is designed with scientific rigour and adapted to whoever receives it, keeping a single brand voice from start to finish.
Communication campaigns
Launch plans, gamified campaigns, email series and product idea generation.
Detail aids
Materials adapted to your CRM, PDF formats and content for the rep.
Specialist graphic design
Scientific plates, product cards and product pieces.
Patient support programmes
Materials and programmes built around the patient and adherence.
03
03 · Formats
What we deliver, specifically
Every piece is designed for the channel it travels through, from the rep’s bag to the congress:
Detail aids
Scientific narratives, e-detailing and materials adapted to your CRM (Veeva and similar), interactive or PDF, ready for the rep.
Scientific plates and product cards
Specialist graphic design: mechanism plates, product cards and detail pieces with scientific rigour.
Infographics and scientific narratives
Data and evidence turned into clear pieces the clinician takes in at a glance.
Patient support programmes
Materials built around the patient and adherence, consistent with the brand campaign.
04
04 · Why Inneva Pharma
Creativity with judgement
We integrate every piece with your real channels (CRM, congress, digital) and keep a single brand voice from start to finish. Ideal for launches that need a consistent campaign, sales teams asking for detail materials that work, and patient adherence programmes.
The proposition
“The right message, in the right channel, with the creativity the industry rarely allows itself”
Ideal for: launches that need a consistent campaign · sales teams asking for materials that work · brands that want to stand out without losing rigour · adherence programmes
Case studies
Real medical education materials projects
In use for over 6 months
VR training for an auto-injector
A 3D 360º virtual environment accessed through VR headsets, simulating the handling of an auto-injector pen for inflammatory disease: from preparation through to administration. The company’s field force trained on it and demonstrated it during visits across Spain.
Awareness across the whole workforce
Internal digital transformation campaign
Design and production of an internal awareness and digital transformation campaign for an insurance company: physical, digital and interactive resources.
Frequently asked questions
On formats and process
Do you work with our regulatory team?
Yes: we produce and your medical and regulatory team validates. We know the industry’s approval flows.
Physical or digital materials?
Both: print, interactive PDFs, CRM formats and pieces with AR built in when it adds something.
Can you start from existing materials?
Yes. We redesign and update existing materials while keeping the validated content.
Better seen than described
Scientific communication that is understood
Forty-nine seconds of real detail materials and scientific communication: plates, e-detailing, 3D and pieces by profile.
Let's make your message land
Tell us the campaign, the cycle or the product, and we will design the materials that make it memorable.