Needs · Rep visit
Win your 90 seconds with the clinician
High-impact tools for your reps: detail aids, e-detailing, interactive scientific narratives, 3D videos and AR/VR experiences that make the minute you have with the clinician memorable.
Detail aidse-detailingInteractive narratives3D MoA videosProduct appsAR and VR
Sound familiar?
A few minutes with the clinician. Make them count.
01
Minutes that are never enough
You have little time with the clinician. A flat narrative does not set your product apart from the other five they will see today.
02
The material nobody remembers
The usual PDF is forgotten on the way out of the consulting room. Something is missing that can be seen, handled and kept.
03
A MoA that is hard to tell
Explaining a mechanism of action in words is not enough. In 3D or augmented reality it is understood in 90 seconds.
The minute you have
A 90-second rep visit that is remembered
0s
Hook
You open with a 3D video of the mechanism of action on the tablet.
30s
Explain
The clinician explores the condition in the viewer. They interact with the image.
60s
Demonstrate
The packaging comes to life in augmented reality in front of them.
90s
Close
They are left with a memory no PDF leaves behind.
What we give your rep
From e-detailing to packaging in augmented reality
Tools that make the rep hard to forget.
3D video
3D mechanism of action videos
The MoA in 90 seconds. What is usually unseen, understood at a glance.
Interactive
Interactive viewers and narratives
Anatomy and pathology the clinician handles with their own hands on the tablet.
e-detailing
e-detailing and product apps
Detail materials adapted to CRM, with data and interactive content for the rep.
AR
Packaging in augmented reality
The medicine pack comes to life: use, key differences and relevant product information.
AR
Device demonstration in AR
The device floating in the consulting room, with no need to carry the physical sample.
VR
VR product experiences
Immerse the clinician in the treatment setting: training and demo from anywhere.
Simulation
Procedure simulators
Resources to practise and explain procedures in a controlled, realistic way.
Material
Bespoke detail materials
Clear visual narratives, adapted to the profile of each professional.
01 · Detail materials
Detail materials the clinician wants to open again
We produce scientific materials from start to finish: interactive narratives, adapted formats, scientific plates, product cards and product pieces with design specialised in pharma.
Everything integrates with your channels — CRM, congress, digital — keeping a single brand voice from strategy to the final piece, and passing your team’s medical and compliance validation.
Interactive narratives and e-detailing for the visit
CRM-ready materials in approved formats
Scientific plates, product cards and product pieces
Specialist graphic design with scientific and regulatory judgement
02 · One asset, a thousand uses
The same asset, in all your markets and languages
The advantage of in-house production: the mechanism of action video, the 3D viewer or the augmented reality experience is produced once and adapted to all your channels — visit, congress, CRM, social — and to all your markets. Lower cost per impact and a single message everywhere.
MoA video reusable in the visit, at congress and online
Multilingual, multi-market 3D viewers
AR on packaging and device demonstration without touching the product
Updates and evolution of the asset over time
The device explained in AR during a visit
AR on the packaging: the pack comes to life
Anatomy viewer as a visual narrative
Diagnostic imaging app on the rep’s tablet
Why Inneva Pharma
The partner that makes your detail materials memorable
13 yearscreating innovation for the pharmaceutical industry since 2013
80+pharma companies and healthcare organisations as clients
100%in-house production: 3D, AR/VR, games and AI under one roof
1 teamfrom concept to delivery, with validated medical content
Frequently asked questions
On integration and rigour
Does it integrate with our CRM or e-detailing (Veeva/OCE)?
Yes. We deliver the material in the formats your CRM requires — Veeva/OCE included — and also as a PDF or a standalone app.
Which devices does it run on?
Tablet, phone and desktop (iOS, Android and Windows). Viewers and AR run without installing heavy apps.
Who validates the scientific rigour?
We work alongside your medical and regulatory team: we produce, you validate, following the industry’s own approval flows.
The path
The solutions that make it possible
These are the solutions in our catalogue that solve this challenge.
Better seen than described
The material the specialist remembers
Forty-nine seconds of detail materials in action: interactive, visual and with validated science behind them.
Boost your network's next campaign
Tell us the product and the key message, and we will propose the tool that makes it memorable.