Solutions · Training and workshops
Training and workshops for pharmaceutical industry teams
Strategic, commercial and leadership programmes built on experiential methods: you learn by doing, you retain it and you apply it. Training that shows in the field.
Strategic training session for teams
01
01 · The approach
Training that shows in the field
A team that knows more does not always sell, communicate or decide better. Our training ties every session to a real business objective — a launch, a target, a repositioning — and uses experiential methods so what is learned leaves the room and reaches the visit, the congress and the committee. With facilitators who speak the language of the clinician, the MSL and the rep.
02
02 · Strategic consultancy
Strategic consultancy in innovation and healthcare
We support healthcare organisations through strategic transformation, bringing an outside view, proven method and deep knowledge of the sector.
What makes it different: no off-the-shelf answers. Every strategy is designed from a deep understanding of the client, their market and their specific challenges in healthcare.
Innovation strategy
Digital and methodological transformation roadmaps designed for each organisation.
Brand and product positioning
Defining differential value strategies in a highly competitive market.
Change management
Delivering organisational transformation with a focus on people and results.
03
03 · Advisory boards
Advisory boards that genuinely deliver
Facilitation of high-level expert sessions for critical decisions: design, facilitation and synthesis of expert committees and round tables.
With participative dynamics (gamification included) that turn a conventional session into a debate where experts genuinely engage, and the company leaves with decisions rather than minutes.
04
04 · Innovative methodologies
Training that stands out, with new and innovative methods
We use collaborative, experiential methods that generate deep insight, support strategic decisions and speed up innovation. Our approach turns working sessions into transformative experiences.
“The best strategic decisions are made when the whole team thinks with its hands and sees the same future.”
LEGO® Serious Play®
Our core strategic consultancy tool: complex thinking, creative problem solving and team alignment through building 3D models and visual metaphors. Certified facilitation. Discover Serious Health Play →
Design Thinking
A user-centred method to design innovative solutions that meet the real needs of healthcare professionals and patients.
Visual Thinking
Graphic facilitation and visual thinking to make complex ideas tangible, improve communication and speed up understanding in multidisciplinary teams.
Game-based learning
A national reference in board games for medical training: complex content turned into play that maximises retention and practical application. See gamification and GBL →
Game dynamic in a real sales training session
Teamwork in an experiential workshop
Materials from a change management workshop
Workshops with bespoke game materials
05
05 · Bespoke AI
Bespoke AI training for your team
Artificial intelligence workshops designed specifically for your company: the product, the condition or the area you need to develop, adapted to the role of each team (marketing, sales, medical, management).
On site, hybrid or fully online. The full programme, with learning objectives and testimonials, is on our AI training and integration solution: see the solution →
06
06 · Commercial programmes
Sales, leadership and high-performance teams
We design every programme for your product, your audience and your market moment, with dynamics people still remember weeks later. And EmpowerSales, our own sales training programme.
Selling and communication skills
Programmes based on reference methods (Chris Voss, Emotions & Selling), objection handling and customer influence.
Leadership and soft skills
Energetic leadership, high-performance teams, team building, motivational talks and hackathons.
Strategic and business training
Transforming the medical department towards high-impact models, field force training plans, launch preparation and competitive intelligence.
07
07 · Catalogue
Some of the training we are asked for most
We deliver dozens of programmes a year for the pharmaceutical industry. All bespoke, but these are the recurring themes, so you can see where to start:
Medical department and MSL
Evolving the department towards a high-impact model, MSL training and training plans for the medical team.
Selling and influence skills
Chris Voss, Emotions & Selling, strategic communication, customer influence and New Commerce programmes.
Strategy and business
Strategic consultancy, business unit positioning, competitive intelligence, launches and strategic alignment labs.
Leadership and team
Energetic leadership, high-performance teams, team building, motivational talks (from fear to opportunity) and hackathons.
Science and product
Critical biostatistics of clinical trials, product training and high-impact sessions for congresses and cycle meetings.
Train your trainers
Train-the-Trainers programmes and LEGO® Serious Play® certification, so your team can run its own sessions.
The proposition
“Teams that do not just know more: they sell, communicate and decide better”
Ideal for: launches that need an aligned team · field forces that want to close better · medical departments in transformation · cycle meetings that cannot be one more presentation
Case studies
Real team training and workshop projects
A supported handover at the top
Generational succession and new leadership
Supporting a family-owned company in the sector through the transfer of leadership from founder to the next generation: new leadership models, change management and a redesign of the organisational map.
On-site workshops for the whole network
Sales training for a pharmaceutical company
Training provider for the entire commercial network of a pharmaceutical company with international presence. On-site workshops covering selling techniques and account management.
Awareness across the whole workforce
Internal digital transformation campaign
Design and production of an internal awareness and digital transformation campaign for an insurance company: physical, digital and interactive resources.
Bespoke interactive onboarding
Onboarding and learning platform
The design of the onboarding process for an international pharmaceutical company: interactive org chart, learning pathway and a personalised learning platform.
Frequently asked questions
Before designing your programme
One-off training or a continuous programme?
Both: from a single cycle session to annual programmes with a pathway and gamified reinforcement (Ponte a Prueba).
Who delivers it?
Facilitators who are specialists in the sector: we speak the language of the clinician, the MSL and the rep.
How is impact measured?
We define the business objective at the design stage (launch, target, alignment) and measure against it, with assessment built in if you want it.
Let's design your programme
Tell us where your team is — launch, transformation, cycle — and we will build the training that activates it.