Virtual and mixed reality
Virtual visits to medical facilities
What it is
Walk through clinics, hospitals and operating theatres with our VR headsets. With digital twins, the representation of the facility is accurate down to the room, so the immersion holds up from your own office.
Why it works
Ideal for professionals who need to familiarise themselves with a specific medical environment. It works for training and for marketing, giving a detailed view of facilities that would otherwise be out of reach.
Product and procedure experiences
What it is
Realistic experiences of how a pharmaceutical product is used, from preparing an injectable to administering it. A virtual environment where the process can be practised and understood step by step. With VR simulators and intelligent assistants, the training adapts to the user profile and retention improves.
Why it works
It gives medical and pharmacy staff a safe, effective way to learn a procedure before performing it for real.
360 VR content
What it is
Explore our virtual stands with 360 Pharma Explorer. A 360-degree video experience that gives a complete view of a pharmaceutical product, with informative audio guides. Interactive elements and augmented reality let users engage with the product rather than just watch it.
Why it works
An exceptional marketing tool for product presentations and trade fairs, where visitors explore the content instead of being talked at.
Mixed reality
What it is
Virtual elements combined with your real surroundings. Build a 3D showroom in your own office and interact with virtual and physical objects at once. With LiDAR and Spatial AR the experience becomes more precise and more convincing.
Why it works
An interactive experience for training and product demonstrations that improves understanding and retention, because the 3D environment sits in your real space.
CASE STUDIES
VR journey of a colon cancer patient at Oviedo Hospital
A digital twin of Oviedo Hospital, built to deliver a VR experience following the patient journey of someone presenting with colon cancer.
We produced a replica of the hospital: LiDAR scanning of the building and of every room in the experience, then modelling and texturing optimised for VR, and finally the programming of the experience itself.
It is a key development for HUCA Hospital and the University of Oviedo, who use the material with different audiences to convey what going through colon cancer actually involves, seen from the point of view of the patient, the nurse and the clinician.
It is also a case study for the University of Oviedo’s programming degree.
Virtual reality training for an auto-injector device
For a pharmaceutical company specialising in inflammatory disease, we built a 3D and 360º virtual environment accessed through VR headsets. The goal was to simulate the full handling of their auto-injector pen, from preparation through to administration.
The field force used it for more than six months during medical visits across Spain, as a practical way to train and explain correct use of the product.